Act for Food
![Act for Food](https://images.squarespace-cdn.com/content/v1/5102c9cce4b0ef23f0dcf6a8/1625042556691-51OUG4LBIRMS3ZA8CFJO/act-for-food.jpg)
’Acts, not ads‘ is the new model. And Carrefour took it really seriously. Not just a campaign but a whole business transformation that involved changing things internally and externally, from converting regular farmers into organic, to lobbying for changing unfair laws. Apt winner of the first Cannes Lions 2020/21 Creative Business Transformation Grand Prix.
![](https://images.squarespace-cdn.com/content/v2/namespaces/memberAccountAvatars/libraries/5102c9cce4b0ef23f0dcf6aa/762cdc638a394852a291711fc6fc600e/762cdc638a394852a291711fc6fc600e.jpeg?format=300w)
Dani Comar
Creative Consultant and Workshop Facilitator