Case StudyDani Comarshopper, online retail, creative commerce, reframing, society, choice, hjaltelin stahl, denmark, europe, ikea, retailer, furniture, decoration, home, award-winning, b2b

Black Friday (re)sale

Case StudyDani Comarshopper, online retail, creative commerce, reframing, society, choice, hjaltelin stahl, denmark, europe, ikea, retailer, furniture, decoration, home, award-winning, b2b
Black Friday (re)sale

Not unlike REI’s Opt Outside campaign, IKEA decided to encourage less consumption on Black Friday by re-directing shoppers to second-hand re-sellers instead of their own website.

Creative Consultant and Workshop Facilitator