Bottle Bat
![Bottle Bat](https://images.squarespace-cdn.com/content/v1/5102c9cce4b0ef23f0dcf6a8/1488899129828-0FQJ60994AUOAZ607RFB/bottle-bat.jpg)
One of those simple, inspired and effective promotions.
Coca-Cola Australia latest attempt to push sales by giving away a free bottle bat handle with the purchase of two 2L PET bottles. The plastic handles can be easily screwed on the bottle to create a DIY cricket bat.
It was promoted by the Australian National Team and 400,000 were redeemed in just 6 weeks. That’s a lot of Coke.
The case study is also simple, clear and entertaining. A sure future winner.
![](https://images.squarespace-cdn.com/content/v2/namespaces/memberAccountAvatars/libraries/5102c9cce4b0ef23f0dcf6aa/762cdc638a394852a291711fc6fc600e/762cdc638a394852a291711fc6fc600e.jpeg?format=300w)
Dani Comar
Creative Consultant and Workshop Facilitator