Case StudyDani Comarpromo, public relations, creative solution, social media, sponsorship, sports, wieden-kennedy, usa, north america, av inbev, budweiser, bud, beer, beverages (alcoholic), reframing, society, award-winning

Bring Home the Bud

Case StudyDani Comarpromo, public relations, creative solution, social media, sponsorship, sports, wieden-kennedy, usa, north america, av inbev, budweiser, bud, beer, beverages (alcoholic), reframing, society, award-winning
Bring Home the Bud

Qatar banned alcohol from the World Cup matches. Not cool when one of the main sponsors is beer. Yet, what could have been a massive PR failure turned into an amazing promotional opportunity. Well played, Bud.

Creative Consultant and Workshop Facilitator