Talk, InspirationDani ComarNovember 05, 2013behaviour, insights, planning

Can advertising be saved by Behavioural Economics?

Talk, InspirationDani ComarNovember 05, 2013behaviour, insights, planning

Next time you’re eating in front of your computer, have lunch with Rory Sutherland and learn a thing or two about behavioural economics.

Dani Comar

Creative Consultant and Workshop Facilitator

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Article, InspirationDani ComarJune 16, 2015behaviour, strategy2 Comments

Nudging marketing into the future

The following article has been written by our Geometry Malaysia Planning Director Subramanian Krishnan, and first appeared in Marketing Magazine. A great read.

Article, InspirationDani ComarJune 16, 2015behaviour, strategy2 Comments

Inspiration, Book, TalkDani ComarJuly 17, 2014behaviour, creativityComment

Rory Sutherland’s Verge Reading List

Inspiration, Book, TalkDani ComarJuly 17, 2014behaviour, creativityComment

InspirationDani ComarNovember 07, 2014behaviour, activation, shopper, experiential, creativity, inspiration, lbb, little black book, article, interview, geometryComment

Activating Human Behaviour

Little Black Book is an online publication/platform that ‘celebrates creativity and the people behind it’. They’ve recently published ‘5 minutes with... Daniel Comar’, an interview done at Spikes.