Case StudyDani Comarexperience, product, design, technology, mccann, usa, north america, microsoft, xbox, gaming, electronics, videogames, behaviour, disabilities, award-winning, pr

Changing the Game

Case StudyDani Comarexperience, product, design, technology, mccann, usa, north america, microsoft, xbox, gaming, electronics, videogames, behaviour, disabilities, award-winning, pr
Changing the Game

Microsoft reinvents the XBox controller to make games accessible to everyone. Cannes 2019 Brand Experience & Activation Grand Prix.

Creative Consultant and Workshop Facilitator

Case StudyDani Comaronline retail, business model, digital, personalisation, behaviour, craft, award-winning, mccann, united kingdom, uk, europe, xbox, microsoft, technology, gamification, gaming, leisure, choice, creative commerce

The Fanchise Model

Case StudyDani Comaronline retail, business model, digital, personalisation, behaviour, craft, award-winning, mccann, united kingdom, uk, europe, xbox, microsoft, technology, gamification, gaming, leisure, choice, creative commerce
The Fanchise Model
Case StudyDani Comargaming, games, stunt, strategy, reframing, fun, emotion, demo, sampling, product, design, brand utility, co-branding, collaboration, xbox, microsoft, uk, europe, mccann, game, videogames, technology, experience, experiential, award-winning, craft

The Birth of Gaming Tourism

Case StudyDani Comargaming, games, stunt, strategy, reframing, fun, emotion, demo, sampling, product, design, brand utility, co-branding, collaboration, xbox, microsoft, uk, europe, mccann, game, videogames, technology, experience, experiential, award-winning, craft
The Birth of Gaming Tourism