Case StudyDani Comardesign, experiential, product, technology, mobile, russia, europe, eame, y&r, brazil, brand utility, latina, leo burnett, nar mobile, clube sangue bom, telco, smartphone, blood donation, public health, pr

Donor Cable

Case StudyDani Comardesign, experiential, product, technology, mobile, russia, europe, eame, y&r, brazil, brand utility, latina, leo burnett, nar mobile, clube sangue bom, telco, smartphone, blood donation, public health, pr
Donor Cable

Two almost identical case studies for two big human needs: the need to keep mobile phones charged and the need to keep blood banks full.

The first one is from Russia, much better designed. The second one is from Brazil, done a lot earlier.

The Jury is out, but great idea nonetheless.

Creative Consultant and Workshop Facilitator