Elloween
MINI’s biggest fear is a driverless future, which they took as inspiration for a Halloween costume. It’s nice how sometimes the simplest of thoughts, when pushed further, can grow into a fully-fledged campaign.
MINI’s biggest fear is a driverless future, which they took as inspiration for a Halloween costume. It’s nice how sometimes the simplest of thoughts, when pushed further, can grow into a fully-fledged campaign.