Elloween
MINI’s biggest fear is a driverless future, which they took as inspiration for a Halloween costume. It’s nice how sometimes the simplest of thoughts, when pushed further, can grow into a fully-fledged campaign.
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MINI’s biggest fear is a driverless future, which they took as inspiration for a Halloween costume. It’s nice how sometimes the simplest of thoughts, when pushed further, can grow into a fully-fledged campaign.