Cannes Outdoor Grand Prix, Diesel’s ‘Be Stupid’ campaign, has recently turned experiential.

To ridicule the amount of time we waste on social networks, the brand invited its followers to an analog version of Facebook called Facepark (as the event took place in a park in Berlin).

People would carry around their profile pages made of cardboard, and all sorts of facebook-type of interactions could be done for real, including ‘poking’ with a giant foam hand. As you can see in the video, the result must have been hilarious.

If you still don’t get it, take a look at the ‘Be Stupid’ manifesto. You still might not get it but it’s actually quite well produced and worth watching.