Fashion Like
![Fashion Like](https://images.squarespace-cdn.com/content/v1/5102c9cce4b0ef23f0dcf6a8/56d28db6-5368-4aa6-bce3-02f0eb201c5c/fashion-like.jpg)
If you’re still not sure of how much social media networks are changing shopping behaviour, this is a good indicator. Fashion label C&A just recently allowed Facebook Likes throughout their whole catalog.
Furthermore, shoppers can see how many Likes an item has both when shopping online and in store, through a very simple counter on the hangers. Things keep getting more and more blurred.
![](https://images.squarespace-cdn.com/content/v2/namespaces/memberAccountAvatars/libraries/5102c9cce4b0ef23f0dcf6aa/762cdc638a394852a291711fc6fc600e/762cdc638a394852a291711fc6fc600e.jpeg?format=300w)
Dani Comar
Creative Consultant and Workshop Facilitator