Case StudyDani Comarpress, media, shopper, promo, retail, newspaper, mccann, spain, europe, aldi, supermarket, retailer, shortcuts, experience, award-winning, craft, pr

Fresh Prints

Case StudyDani Comarpress, media, shopper, promo, retail, newspaper, mccann, spain, europe, aldi, supermarket, retailer, shortcuts, experience, award-winning, craft, pr
Fresh Prints

To promote their fresh products, Spanish supermarket chain Aldi run print ads ‘in real time’ featuring their fresh produce wrapped on the paper from the same newspaper they appeared on. Great media idea to entice shoppers and make them rediscover a category they were not aware of.

Creative Consultant and Workshop Facilitator

Case StudyDani Comarexperience, experiential, social experiment, social media, content, forsman & bodenfors, sweden, europe, eame, award-winning, public awareness, public health, food, coop, retailer, supermarket, reframing, shortcuts, emotion, personalisation, pr

The Organic Effect

Case StudyDani Comarexperience, experiential, social experiment, social media, content, forsman & bodenfors, sweden, europe, eame, award-winning, public awareness, public health, food, coop, retailer, supermarket, reframing, shortcuts, emotion, personalisation, pr
The Organic Effect