Case StudyDani ComarJuly 04, 2014outdoor, sponsorship, experiential, event, tbwa, australia, oceania, pacific, anz, anz bank, bank, financial services, award-winning, pr

GAYTMs

Case StudyDani ComarJuly 04, 2014outdoor, sponsorship, experiential, event, tbwa, australia, oceania, pacific, anz, anz bank, bank, financial services, award-winning, pr

Another odd choice of Grand Prix but a very effortless sponsorship idea for a bank: To turn all their ATMs into GAYTMs during the Australian Mardi Gras.

The colourful campaign won the 2014 Cannes Outdoor Lions Grand Prix.

Dani Comar

Creative Consultant and Workshop Facilitator

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Case StudyDani ComarJune 18, 2019outdoor, social media, digital, experiential, social experiment, tbwa, australia, oceania, pacific, anz bank, anz, bank, financial services, gay rights, public awareness, award-winning, society, shortcuts, emotion, pr, lgbtq+

Signs of Love

Case StudyDani ComarSeptember 21, 2023entertainment, sponsorship, creative solution, special, new zealand, anz, pacific, oceania, partners life, insurance, financial services, healthcare, cannes lions 2023, award-winning

The Last Performance

Case StudyDani ComarJuly 02, 2014experiential, integrated, ambient, guerrilla, outdoor, peru, latina, mccann, coca-cola, coke, csd, beverages (non-alcoholic), award-winning, prComment

Happy ID

Case StudyDani ComarJuly 02, 2014experiential, integrated, ambient, guerrilla, outdoor, peru, latina, mccann, coca-cola, coke, csd, beverages (non-alcoholic), award-winning, prComment

Case StudyDani ComarJuly 01, 2014integrated, behaviour, effectiveness, digital, outdoor, social media, australia, oceania, pacific, asia, mccann, v/line, transport, travel, award-winning, prComment

Guilt Trips

Case StudyDani ComarJuly 01, 2014integrated, behaviour, effectiveness, digital, outdoor, social media, australia, oceania, pacific, asia, mccann, v/line, transport, travel, award-winning, prComment

Case StudyDani ComarJune 18, 2013integrated, social media, outdoor, behaviour, games, radio, content, australia, oceania, pacific, mccann, metro trains, public service, csr, award-winning, prComment

Cannes 2013 Direct and PR Grands Prix: Dumb Ways to Die

Case StudyDani ComarJune 18, 2013integrated, social media, outdoor, behaviour, games, radio, content, australia, oceania, pacific, mccann, metro trains, public service, csr, award-winning, prComment

Megafaces

Case StudyDani ComarJuly 07, 2014innovation, award-winning, technology, digital, outdoor, installation, social media, design, axis, russia, europe, eame, megafon, telco, sponsorship, sports

The Protection Ad

Case StudyDani ComarJuly 03, 2014press, mobile, technology, digital, brand utility, product, brazil, latina, fcb, nivea, nivea sun kids, cosmetics, skin care, leisure, award-winning