Dani ComarJanuary 30, 2015behaviour, experiential, outdoor, dentsu, razorfish, japan, asia, dunlop, automotive, tires, public service, road safety, award-winning, fun

Melody Road

Dani ComarJanuary 30, 2015behaviour, experiential, outdoor, dentsu, razorfish, japan, asia, dunlop, automotive, tires, public service, road safety, award-winning, fun

Simply brilliant way to reduce accidents in one of the most dangerous roads in Japan. The road has some indents that play a song only if you drive at 40 km/h. Watch the demo above.

Dani Comar

Creative Consultant and Workshop Facilitator

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Sound of Honda / Ayrton Senna 1989

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PSFK: Mobile Commerce Playbook

Article, Inspiration, Presentation DeckDani ComarJanuary 29, 2015mobile, technology, strategy, planning, food for thought, creative commerce