Reaching the Unreachable
One hundred million Hindus descend on Allahabad once every twelve years for Maha Kumbh Mela, the largest gathering of religious pilgrims in the world.
Samir Gupte and I collaborated in writing this article for Fast Company about ‘Reaching the Unreachable’, as part of Ogilvy’s Content + Pervasive Creativity channel on Co.Create.
Great insights on rural marketing and the reaching those untouched by media, all from Samir, of course.