Rejected Ales
![Rejected Ales](https://images.squarespace-cdn.com/content/v1/5102c9cce4b0ef23f0dcf6a8/48f6ef3c-8b28-457a-8602-cf8bea88e872/Can.jpg)
Very neat way to tell the story of a perfectionist brand, and how they turned a simple idea into a fully-fledged integrated campaign.
![RejectedAles3.jpg](https://images.squarespace-cdn.com/content/v1/5102c9cce4b0ef23f0dcf6a8/1664524973531-X49PIJ1U18S6GRQHD7Z3/RejectedAles3.jpg)
![Matilda-Bay-Releases-Rejected-Ales-scaled.jpg](https://images.squarespace-cdn.com/content/v1/5102c9cce4b0ef23f0dcf6a8/1664524970777-ABCCDNP5U1ESRMIQEZ4J/Matilda-Bay-Releases-Rejected-Ales-scaled.jpg)
![23.jpg](https://images.squarespace-cdn.com/content/v1/5102c9cce4b0ef23f0dcf6a8/1664524971903-ZQJLHP0S7PQ1LTQEL5OZ/23.jpg)
![Rejected-Ales-Example-Can_Back.jpg](https://images.squarespace-cdn.com/content/v1/5102c9cce4b0ef23f0dcf6a8/1664525203711-83DOSI9O2D57IIM9NVJK/Rejected-Ales-Example-Can_Back.jpg)
![Pack_4.jpg](https://images.squarespace-cdn.com/content/v1/5102c9cce4b0ef23f0dcf6a8/1664524969581-DM58XCC8DF1LQMZXGRBE/Pack_4.jpg)
![howatsonco-rejected-ales-ooh_1_ax8qnn.jpg](https://images.squarespace-cdn.com/content/v1/5102c9cce4b0ef23f0dcf6a8/1664524971643-NZKBBMEUOEI828VS9LPQ/howatsonco-rejected-ales-ooh_1_ax8qnn.jpg)
![RejectedAles.jpg.jpg](https://images.squarespace-cdn.com/content/v1/5102c9cce4b0ef23f0dcf6a8/1664524972858-OK6L0Q99CDYBQ6DA94CP/RejectedAles.jpg.jpg)
![](https://images.squarespace-cdn.com/content/v2/namespaces/memberAccountAvatars/libraries/5102c9cce4b0ef23f0dcf6aa/762cdc638a394852a291711fc6fc600e/762cdc638a394852a291711fc6fc600e.jpeg?format=300w)
Dani Comar
Creative Consultant and Workshop Facilitator
Very neat way to tell the story of a perfectionist brand, and how they turned a simple idea into a fully-fledged integrated campaign.
Creative Consultant and Workshop Facilitator