Say it with chocolate
![Say it with chocolate](https://images.squarespace-cdn.com/content/v1/5102c9cce4b0ef23f0dcf6a8/1370443558680-HI43IQQL2RCNYGBWFI5V/totally-lickable.png)
A printing press with movable type repurposed to engrave a custom secret message on regular chocolate bars —without damaging the wrapping— boosted impulse purchases at the point of sale. A refreshingly old-school way of bringing meaning to words in a world often dumbed by technology.
Done by OgilvyAction Kuala Lumpur. Thanks, Nuno Lemos, Mahesh Neelakantan and the whole team behind bringing this beautiful story to life.
![Machine_03.jpg](https://images.squarespace-cdn.com/content/v1/5102c9cce4b0ef23f0dcf6a8/1370444926690-IGT7N7JXGIE5COYQ8W7K/Machine_03.jpg)
![Machine_04.png](https://images.squarespace-cdn.com/content/v1/5102c9cce4b0ef23f0dcf6a8/1370445027926-ZBUFBY8KH8IAFYC4N126/Machine_04.png)
![Say It With Chocolate (Poster) 01.jpg](https://images.squarespace-cdn.com/content/v1/5102c9cce4b0ef23f0dcf6a8/1370445130353-624D1PA932KOMVAVPG1S/Say+It+With+Chocolate+%28Poster%29+01.jpg)
![Say It With Chocolate (Poster) 02.jpg](https://images.squarespace-cdn.com/content/v1/5102c9cce4b0ef23f0dcf6a8/1370445253021-9QLP50B436FI6VT3F7UC/Say+It+With+Chocolate+%28Poster%29+02.jpg)
![Say It With Chocolate (Poster) 03.jpg](https://images.squarespace-cdn.com/content/v1/5102c9cce4b0ef23f0dcf6a8/1370445364866-1BGXHC2B3LOB57CCQYAJ/Say+It+With+Chocolate+%28Poster%29+03.jpg)
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Dani Comar
Creative Consultant and Workshop Facilitator