Really bad case study of a great idea. You can skip to sec. 30 of the video, when things become a lot more clear and interesting. But basically it’s a great sampling activity targeting dogs and dog owners.

A billboard in Germany will prompt you to check in using Foursquare and immediately a portion of GranataPet Snack dog food will be released for the pleasure of your canine companion.

The dog, in return, will probably ask you to try it again next time you’re on the billboard proximity. And hey, it’s free.

Simple, effortless, and probably a very cost-effective way of putting the brand into the master’s consideration list.