‘Sorry, I Spent It On Myself’ Gift Collection
The above TV commercial is another witty attempt of Harvey Nichols to drive traffic to both online and physical stores during the Holidays. A great piece in itself. What’s even better is that they created the ‘Sorry, I Spent It On Myself’ Gift Collection for real and made it available for purchase alongside the label more sought after products.
Below are the Gift Collection announcement and some of the cleverly thought through ‘gifts’.
Dani Comar
Creative Consultant and Workshop Facilitator
