Case StudyDani ComarMay 15, 2017product, behaviour, experience, experiential, society, reframing, brand utility, cj worx, thailand, asia, ap thailand, property, sports, public service, pr The Unusual Football Field Project Case StudyDani ComarMay 15, 2017product, behaviour, experience, experiential, society, reframing, brand utility, cj worx, thailand, asia, ap thailand, property, sports, public service, pr