Case StudyDani ComarJune 24, 2022event, public relations, purpose, experience, technology, social media, society, personalisation, choice, incentives, game, gamification, award-winning, bbdo, belgium, europe, decathlon, sports, esports, retailer, cannes lions 2022, creative strategy, creative solution The Breakaway Case StudyDani ComarJune 24, 2022event, public relations, purpose, experience, technology, social media, society, personalisation, choice, incentives, game, gamification, award-winning, bbdo, belgium, europe, decathlon, sports, esports, retailer, cannes lions 2022, creative strategy, creative solution