Case StudyDani ComarSeptember 23, 2022public relations, stunt, business model, business transformation, product, design, promo, incentives, reframing, award-winning, creative commerce, fcb, canada, north america, lotto max, lottery, entertainment, fashion, leisure, behaviour Dream Drop Case StudyDani ComarSeptember 23, 2022public relations, stunt, business model, business transformation, product, design, promo, incentives, reframing, award-winning, creative commerce, fcb, canada, north america, lotto max, lottery, entertainment, fashion, leisure, behaviour