Case StudyDani ComarMarch 25, 2021product, design, brand utility, public awareness, public service, award-winning, experience, shortcuts, reframing, wunderman thompson, india, asia, unilever, lux, fmcg, soap, cosmetics, healthcare, skin care The Soap with a Lump Case StudyDani ComarMarch 25, 2021product, design, brand utility, public awareness, public service, award-winning, experience, shortcuts, reframing, wunderman thompson, india, asia, unilever, lux, fmcg, soap, cosmetics, healthcare, skin care