Case StudyDani ComarOctober 26, 2022integrated, tv show, tv, collaboration, stunt, co-branding, celebrities, demo, society, sponsorship, award-winning, saatchi & saatchi, usa, north america, csr, procter & gamble, p&g, tide, detergent, household, fmcg, environment, nfl, choice, shortcuts, cannes lions 2022, purpose Turn to Cold Case StudyDani ComarOctober 26, 2022integrated, tv show, tv, collaboration, stunt, co-branding, celebrities, demo, society, sponsorship, award-winning, saatchi & saatchi, usa, north america, csr, procter & gamble, p&g, tide, detergent, household, fmcg, environment, nfl, choice, shortcuts, cannes lions 2022, purpose