Case Study, ClassicDani ComarAugust 19, 2022old spice, social media, live, co-creation, classic, award-winning, wieden-kennedy, usa, north america, p&g, procter & gamble, fmcg, deodorant, personal care, fun, experience, personalisation Response Campaign Case Study, ClassicDani ComarAugust 19, 2022old spice, social media, live, co-creation, classic, award-winning, wieden-kennedy, usa, north america, p&g, procter & gamble, fmcg, deodorant, personal care, fun, experience, personalisation