Case StudyDani ComarAugust 21, 2018reframing, outdoor, guerrilla, sponsorship, mccann, uk, united kingdom, europe, xbox, microsoft, technology, gaming, football, football club, football team, real madrid fc, pr Football Decoded Case StudyDani ComarAugust 21, 2018reframing, outdoor, guerrilla, sponsorship, mccann, uk, united kingdom, europe, xbox, microsoft, technology, gaming, football, football club, football team, real madrid fc, pr