Case Study, Happening NowDani ComarMay 31, 2023platform, creative solution, artificial intelligence, brand utility, innovation, technology, dentsu, italy, europe, simulytic, siemmens ag, car, automotive, shortcuts The IRIS Project Case Study, Happening NowDani ComarMay 31, 2023platform, creative solution, artificial intelligence, brand utility, innovation, technology, dentsu, italy, europe, simulytic, siemmens ag, car, automotive, shortcuts