Case StudyDani ComarNovember 29, 2024creative strategy, strategy, effectiveness, social experiment, media, integrated, rethink, usa, north america, heinz, kraft heinz, fmcg, food, shortcuts, cannes lions 2024, award-winning

It Has to Be Heinz

Case StudyDani ComarNovember 29, 2024creative strategy, strategy, effectiveness, social experiment, media, integrated, rethink, usa, north america, heinz, kraft heinz, fmcg, food, shortcuts, cannes lions 2024, award-winning

Case StudyDani ComarAugust 31, 2024social experiment, social media, demo, sampling, reframing, gut, usa, north america, notco, award-winning, behaviour, shortcuts, cannes lions 2024, fmcg, mayonnaise, food

Mayo Haters

Case StudyDani ComarAugust 31, 2024social experiment, social media, demo, sampling, reframing, gut, usa, north america, notco, award-winning, behaviour, shortcuts, cannes lions 2024, fmcg, mayonnaise, food

Case StudyDani ComarJune 18, 2024stunt, social experiment, radio, brand utility, purpose, golin, uk, europe, specsavers, collaboration, retailer, optician, hearing loss, healthcare, award-winning, cannes lions 2024

The Misheard Version

Case StudyDani ComarJune 18, 2024stunt, social experiment, radio, brand utility, purpose, golin, uk, europe, specsavers, collaboration, retailer, optician, hearing loss, healthcare, award-winning, cannes lions 2024

Case StudyDani ComarNovember 09, 2023outdoor, sponsorship, social media, social experiment, live, stunt, behaviour, sports, lepub, italy, europe, heineken, beer, beverages (alcoholic), award-winning, society, shortcuts, emotion

Nobody Watches Women’s Football

Case StudyDani ComarNovember 09, 2023outdoor, sponsorship, social media, social experiment, live, stunt, behaviour, sports, lepub, italy, europe, heineken, beer, beverages (alcoholic), award-winning, society, shortcuts, emotion

Case StudyDani ComarFebruary 16, 2022stunt, integrated, packaging, social experiment, rethink, canada, north america, heinz, kraft, kraft heinz, fmcg, food, shortcuts, fun, gamification, award-winning, cannes lions 2022

Draw Ketchup

Case StudyDani ComarFebruary 16, 2022stunt, integrated, packaging, social experiment, rethink, canada, north america, heinz, kraft, kraft heinz, fmcg, food, shortcuts, fun, gamification, award-winning, cannes lions 2022

Case StudyDani ComarFebruary 01, 2022data, social media, stunt, integrated, social experiment, wunderman thompson, uk, europe, bt sports, sports, football, media, newspaper, outdoor, award-winning, visualisation, society, reframing

Unscripted

Case StudyDani ComarFebruary 01, 2022data, social media, stunt, integrated, social experiment, wunderman thompson, uk, europe, bt sports, sports, football, media, newspaper, outdoor, award-winning, visualisation, society, reframing

Dani ComarJanuary 13, 2022stunt, social media, influencers, design, social experiment, outdoor, press, ogilvy, brazil, latina, ibcc, cancer, healthcare, public health, emotion, society

Behind the T-Shirt

Dani ComarJanuary 13, 2022stunt, social media, influencers, design, social experiment, outdoor, press, ogilvy, brazil, latina, ibcc, cancer, healthcare, public health, emotion, society

Case StudyDani ComarFebruary 09, 2021award-winning, brand utility, social media, society, event, festivity, installation, social experiment, forsman & bodenfors, china, asia, sk-ii, cosmetics, skin care, premium, reframing

Marriage Market Takeover

Case StudyDani ComarFebruary 09, 2021award-winning, brand utility, social media, society, event, festivity, installation, social experiment, forsman & bodenfors, china, asia, sk-ii, cosmetics, skin care, premium, reframing

Case StudyDani ComarApril 16, 2020fun, gaming, gamification, technology, social media, social experiment, uk, united kingdom, europe, grabarz & partner, porsche, automotive, car, pr

Electric Dialog

Case StudyDani ComarApril 16, 2020fun, gaming, gamification, technology, social media, social experiment, uk, united kingdom, europe, grabarz & partner, porsche, automotive, car, pr

Case StudyDani ComarJuly 23, 2019society, behaviour, shortcuts, experience, promo, social experiment, social media, mccann, romania, europe, regina maria, healthcare, clinic, pr

Internet’s Residency Exam

Case StudyDani ComarJuly 23, 2019society, behaviour, shortcuts, experience, promo, social experiment, social media, mccann, romania, europe, regina maria, healthcare, clinic, pr

Case StudyDani ComarJune 19, 2019outdoor, social media, digital, experiential, social experiment, tbwa, australia, oceania, pacific, anz bank, anz, bank, financial services, gay rights, public awareness, award-winning, society, shortcuts, emotion, pr, lgbtq+

Signs of Love

Case StudyDani ComarJune 19, 2019outdoor, social media, digital, experiential, social experiment, tbwa, australia, oceania, pacific, anz bank, anz, bank, financial services, gay rights, public awareness, award-winning, society, shortcuts, emotion, pr, lgbtq+

Case StudyDani ComarFebruary 13, 2019social experiment, social media, ddb, italy, europe, eame, iliad, telco, shortcuts, pr

The Truest CEO

Case StudyDani ComarFebruary 13, 2019social experiment, social media, ddb, italy, europe, eame, iliad, telco, shortcuts, pr

Case StudyDani ComarJanuary 28, 2019social experiment, social media, shortcuts, reframing, germany, jung von matt, europe, eame, terre des femmes, society, public service, public awareness, gender inequality, transgender, award-winning, pr

The Gender Salary Experiment

Case StudyDani ComarJanuary 28, 2019social experiment, social media, shortcuts, reframing, germany, jung von matt, europe, eame, terre des femmes, society, public service, public awareness, gender inequality, transgender, award-winning, pr

Case StudyDani ComarDecember 18, 2018ruavieja, leo burnett, social experiment, social media, spain, europe, eame, beverages (alcoholic), content, emotion, pr

The Time We Have Left

Case StudyDani ComarDecember 18, 2018ruavieja, leo burnett, social experiment, social media, spain, europe, eame, beverages (alcoholic), content, emotion, pr

Case StudyDani ComarSeptember 25, 2018augmented reality, mobile, social media, social experiment, design, google, usa, north america, pr

Notable Women

Case StudyDani ComarSeptember 25, 2018augmented reality, mobile, social media, social experiment, design, google, usa, north america, pr

Case StudyDani ComarJune 14, 2018sponsorship, outdoor, experience, social experiment, ddb, new zealand, pacific, oceania, lion, guinness, steinlager, beverages (alcoholic), beer, personalisation, game, mobile, digital, technology, pr

Fight for Territory

Case StudyDani ComarJune 14, 2018sponsorship, outdoor, experience, social experiment, ddb, new zealand, pacific, oceania, lion, guinness, steinlager, beverages (alcoholic), beer, personalisation, game, mobile, digital, technology, pr

Case StudyDani ComarJune 06, 2018design, brand utility, behaviour, education, social experiment, geom, ogilvy pr, singapore, asia, little village, school, school programme, rural, myanmar, public service, pr

BrickBook

Case StudyDani ComarJune 06, 2018design, brand utility, behaviour, education, social experiment, geom, ogilvy pr, singapore, asia, little village, school, school programme, rural, myanmar, public service, pr

InspirationDani ComarMay 30, 2018event, experience, social experiment, finland, melting ice, europe, ngo, environment, public awareness, pr

Project Trumpmore

InspirationDani ComarMay 30, 2018event, experience, social experiment, finland, melting ice, europe, ngo, environment, public awareness, pr

Case StudyDani ComarMay 25, 2018behaviour, society, experience, social experiment, integrated, award-winning, host/havas, havas, australia, oceania, palau, tourism, travel, government, public awareness

The Palau Pledge

Case StudyDani ComarMay 25, 2018behaviour, society, experience, social experiment, integrated, award-winning, host/havas, havas, australia, oceania, palau, tourism, travel, government, public awareness

Case StudyDani ComarJanuary 09, 2018social experiment, behaviour, reframing, incentives, uk, europe, eame, kaspersky lab, software, it, retail, pop-up store, radley yeldar

The Data Dollar Store

Case StudyDani ComarJanuary 09, 2018social experiment, behaviour, reframing, incentives, uk, europe, eame, kaspersky lab, software, it, retail, pop-up store, radley yeldar

Case StudyDani ComarOctober 21, 2017social experiment, social media, reframing, retail, david, usa, north america, burger king, qsr, restaurant, public awareness, pr

Bullying Jr.

Case StudyDani ComarOctober 21, 2017social experiment, social media, reframing, retail, david, usa, north america, burger king, qsr, restaurant, public awareness, pr

Case StudyDani ComarSeptember 20, 2017reframing, social media, social experiment, society, shortcuts, ladbible, the plastic oceans foundation, uk, eame, europe, mario kekstra, environment, fundraising, award-winning, pr

The Trash Isles

Case StudyDani ComarSeptember 20, 2017reframing, social media, social experiment, society, shortcuts, ladbible, the plastic oceans foundation, uk, eame, europe, mario kekstra, environment, fundraising, award-winning, pr

Dani ComarJuly 26, 2017experience, experiential, social experiment, fun, gamification, incentives, society, behaviour, naked communications, australia, oceania, pacific, art series hotel, award-winning, craft, storytelling, pr

Steal Banksy

Dani ComarJuly 26, 2017experience, experiential, social experiment, fun, gamification, incentives, society, behaviour, naked communications, australia, oceania, pacific, art series hotel, award-winning, craft, storytelling, pr

Case StudyDani ComarJune 23, 2017online retail, search, social experiment, social media, integrated, shopper, retail, droga5, fun, shortcuts, usa, north america, craft, award-winning, creative commerce

Did You Mean Mailchimp?

Case StudyDani ComarJune 23, 2017online retail, search, social experiment, social media, integrated, shopper, retail, droga5, fun, shortcuts, usa, north america, craft, award-winning, creative commerce