The Bank of Viewcoins
![The Bank of Viewcoins](https://images.squarespace-cdn.com/content/v1/5102c9cce4b0ef23f0dcf6a8/1528861960054-Q508NJPPOXC4ZGOAWZZZ/bank-of-viewcoins.gif)
The youth can earn popularity fast but winning money is another story. That’s why Claro, a Latin American mobile operator opened the first ‘bank’ that uses social media interactions as currency. A real shift of their advertising investments from the powerful media networks to those who need it most and deliver the returns. Great twist from our Geometry Colombia office.
![](https://images.squarespace-cdn.com/content/v2/namespaces/memberAccountAvatars/libraries/5102c9cce4b0ef23f0dcf6aa/762cdc638a394852a291711fc6fc600e/762cdc638a394852a291711fc6fc600e.jpeg?format=300w)
Dani Comar
Creative Consultant and Workshop Facilitator