20 years going strong, Dove’s Campaign for Real Beauty has been adapting to the times ‘beautifully’. Now, AI generated images present similar or even greater challenges than the photoshopped-enhanced beauty of the early 2000’s. So this is Dove’s pledge to #KeepBeautyReal.

The film above captures the problem and the relevancy of Dove’s Real Beauty mission. Yet they didn’t stop there. They went deep on research and created a must-read prompt guide to make AI more imperfectly human. It’s full of provoking thoughts for the industry and hyper-practical advice for photographers, agencies and designers.

Find the whole story on Dove’s Beauty on the AI Age page, or simply download the PDF clicking on the image below. Don’t miss it.