The Contagious Billboard
![The Contagious Billboard](https://images.squarespace-cdn.com/content/v1/5102c9cce4b0ef23f0dcf6a8/1433154982975-CKEDDBBDU2AUWU8FFSIP/image-asset.png)
According to studies, 70% of people yawn when they see someone else yawning. This interactive billboard induced passersby to yawn, in anticipation to the immediate sampling of coffee.
![](https://images.squarespace-cdn.com/content/v2/namespaces/memberAccountAvatars/libraries/5102c9cce4b0ef23f0dcf6aa/762cdc638a394852a291711fc6fc600e/762cdc638a394852a291711fc6fc600e.jpeg?format=300w)
Dani Comar
Creative Consultant and Workshop Facilitator