Unique breeds
British voice over for 'Territorio de Zaguates'. A successful campaign to promote the adoption of mix breed dogs. http://www.lesleylyon.com. Contact lesley@lesleylyon.com for a free voice over quote on your next project. Cannes Lions 2013 Winners - Garnier BBDO wins Silver and Bronze at the Cannes Lions International Festival of Creativity 2013 for 'Territorio De Zaguates'.
Reversed psychology applied to pet adoption. Nobody likes to adopt mixed dogs, unless you turn them into ‘unique breeds’ like ‘Fired-Tailed Bordercocker’.