Upgrade Chicago
![Upgrade Chicago](https://images.squarespace-cdn.com/content/v1/5102c9cce4b0ef23f0dcf6a8/1394104560134-EB1TF24MIJI1HKLOXIDC/upgradecinema.jpeg)
Everyone loves an upgrade, so Lufthansa decided to upgrade the city services to demonstrate how their new aircraft was an upgrade over everything else. The film is 2 minutes too long. You can stop at any point once you get the examples. There’s no surprise at the end.
![](https://images.squarespace-cdn.com/content/v2/namespaces/memberAccountAvatars/libraries/5102c9cce4b0ef23f0dcf6aa/762cdc638a394852a291711fc6fc600e/762cdc638a394852a291711fc6fc600e.jpeg?format=300w)
Dani Comar
Creative Consultant and Workshop Facilitator