Case StudyDani ComarFebruary 14, 2014online retail, social media, technology, digital, shopper, craft, award-winning, uk, europe, bbh, asos, menswear, fashion, design

Urban Tour

Case StudyDani ComarFebruary 14, 2014online retail, social media, technology, digital, shopper, craft, award-winning, uk, europe, bbh, asos, menswear, fashion, design

As they so appropriately describe it on the BBH Labs blog, ASOS Urban Tour is a shoppable cultural experience. One of the best examples of online shopper marketing I’ve seen.

Dani Comar

Creative Consultant and Workshop Facilitator

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Case StudyDani ComarMarch 23, 2017retail, in-store, product, design, packaging, shopper, behaviour, choice, experience, reframing, france, marcel, europe, eame, intermarché, retailer, supermarket, award-winning, craft

Sugar Detox

Case StudyDani ComarSeptember 03, 2014shopper, digital, social media, craft, design, data, award-winning, brazil, latina, brand utility, dm9ddb, ddb, johnson’s baby, j&j, fmcg, baby careComment

Hello, My Name Is

Case StudyDani ComarSeptember 03, 2014shopper, digital, social media, craft, design, data, award-winning, brazil, latina, brand utility, dm9ddb, ddb, johnson’s baby, j&j, fmcg, baby careComment

Case StudyDani ComarNovember 24, 2014digital, o2o, technology, mobile, online retail, award-winning, france, europe, eame, google, google creative lab, 72andsunny, self-promotion, tourism, travel, craftComment

Nightwalk in Marseille

Case StudyDani ComarJuly 29, 2013award-winning, promo, prize, digital, social media, integrated, bbh, uk, europe, deodorant, antiperspirant, cosmetics, axe, unilever, craft, prComment

Axe Apollo Space Academy

Case StudyDani ComarJuly 29, 2013award-winning, promo, prize, digital, social media, integrated, bbh, uk, europe, deodorant, antiperspirant, cosmetics, axe, unilever, craft, prComment

Case StudyDani ComarMay 16, 2012digital, product, retail, sampling, shopper, visualisation, promo, retailer, experience, technology, brand utility, ogilvy, brazil, latina, hellmann’s, fmcg, food, unilever, data, behaviour, award-winning1 Comment

Recipe Receipt

The gap between your ambitions and your work

InspirationDani ComarFebruary 14, 2014creativity, inspiration, storytelling

Fashion Laundry

Case StudyDani ComarFebruary 13, 2014award-winning, retail, integrated, social media, philippines, asia, pacific, laundry, fashion, clothing, detergent, fmcg, ariel, procter & gamble, pr