Case Study, Happening NowDani Comardemo, stunt, sampling, gaming, videogames, experience, reframing, gut, usa, north america, activision, call of duty, craft

Vanguards of Photography

Case Study, Happening NowDani Comardemo, stunt, sampling, gaming, videogames, experience, reframing, gut, usa, north america, activision, call of duty, craft
Vanguards of Photography

What if modern-day war photojournalists could have a take at WWII? That’s exactly what Activision did to promote the new Call of Duty Vanguard’s hyper-realistic graphics. They invited 2 renowned war photographers —Alex Potter and Sebastiano Piccolomini— to enter they game engine armed with a special virtual camera. The results are astounding.

Creative Consultant and Workshop Facilitator

Case StudyDani Comaroutdoor, brand utility, digital, location, event, experience, experiential, technology, mobile, fcb, usa, north america, city of chicago, #blacklivesmatter, civil rights, human rights, public awareness, public service, government, reframing, society, personalisation, shortcuts, behaviour, award-winning, craft, when we all vote

Boards of Change

Case StudyDani Comaroutdoor, brand utility, digital, location, event, experience, experiential, technology, mobile, fcb, usa, north america, city of chicago, #blacklivesmatter, civil rights, human rights, public awareness, public service, government, reframing, society, personalisation, shortcuts, behaviour, award-winning, craft, when we all vote
Boards of Change
Case StudyDani Comargaming, games, stunt, strategy, reframing, fun, emotion, demo, sampling, product, design, brand utility, co-branding, collaboration, xbox, microsoft, uk, europe, mccann, game, videogames, technology, experience, experiential, award-winning, craft

The Birth of Gaming Tourism

Case StudyDani Comargaming, games, stunt, strategy, reframing, fun, emotion, demo, sampling, product, design, brand utility, co-branding, collaboration, xbox, microsoft, uk, europe, mccann, game, videogames, technology, experience, experiential, award-winning, craft
The Birth of Gaming Tourism