Case StudyDani Comarexperiential, content, social media, craft, award-winning, o2o, norway, europe, eame, smfb, geox, amphibiox, shoes, fashion, demo, creative commerce, pr

7 Days of Rain

Case StudyDani Comarexperiential, content, social media, craft, award-winning, o2o, norway, europe, eame, smfb, geox, amphibiox, shoes, fashion, demo, creative commerce, pr
7 Days of Rain

In 2012, the brand wanted to demonstrate the resistance of their water-proof shoes by sending a crew to Cherrapunjee, the rainiest place on Earth. This time around they brought the rain with them and made a cloud follow a test subject for 7 consecutive days.

Again, the point was to create entertaining content to drive people to the Geox site and engage them with more info about their products and a direct link to their online store.

Creative Consultant and Workshop Facilitator