Case StudyDani Comarpromo, social media, content, ogilvy, germany, eame, media, media markt, electronics, retailer, award-winning, craft, pr

The Rabbit Race

Case StudyDani Comarpromo, social media, content, ogilvy, germany, eame, media, media markt, electronics, retailer, award-winning, craft, pr
The Rabbit Race

Bizarre promotion for a German retailer that made the whole country follow a rabbit race on national TV and social media to offset the price of purchased items. Two Cannes Lions Golds. Another great example of how to convert a simple sales push into a big idea campaign that drives brand love and results.

Creative Consultant and Workshop Facilitator

Case StudyDani Comarexperience, experiential, social experiment, social media, content, forsman & bodenfors, sweden, europe, eame, award-winning, public awareness, public health, food, coop, retailer, supermarket, reframing, shortcuts, emotion, personalisation, pr

The Organic Effect

Case StudyDani Comarexperience, experiential, social experiment, social media, content, forsman & bodenfors, sweden, europe, eame, award-winning, public awareness, public health, food, coop, retailer, supermarket, reframing, shortcuts, emotion, personalisation, pr
The Organic Effect