Broken Liver
![Broken Liver](https://images.squarespace-cdn.com/content/v1/5102c9cce4b0ef23f0dcf6a8/1410832811377-YKNKJU0VAS9472PB04S6/image-asset.png)
Sometimes all you need is to start a conversation. The great topic they found is that your emotions are more likely to sit on your liver, rather than your heart. So the shopper marketing efforts started by re-recording classic love songs to acknowledge the true nature of emotional health and made the product far more relevant.
![](https://images.squarespace-cdn.com/content/v2/namespaces/memberAccountAvatars/libraries/5102c9cce4b0ef23f0dcf6aa/762cdc638a394852a291711fc6fc600e/762cdc638a394852a291711fc6fc600e.jpeg?format=300w)
Dani Comar
Creative Consultant and Workshop Facilitator