Case StudyDani ComarJune 24, 2013social media, content, digital, storytelling, intel, toshiba, ultrabook, computers, technology, pereira o’dell, usa, north america, award-winning, pr

Cannes 2013 Branded Content & Entertainment and Cyber Grands Prix: The beauty inside

Case StudyDani ComarJune 24, 2013social media, content, digital, storytelling, intel, toshiba, ultrabook, computers, technology, pereira o’dell, usa, north america, award-winning, pr

How can someone have a relationship if he or she always looks different on the outside? ‘The Beauty Inside’ is a beatiful story sponsored by Intel Inside and featuring the Toshiba Ultrabook. A remarkable idea to make a product relevant and engage the audiences genuinely. Another double whammer.