Case StudyDani Comarintegrated, tv, social media, bbdo, north america, usa, p&g, society, award-winning, pr, purpose, #blacklivesmatter

The Talk

Case StudyDani Comarintegrated, tv, social media, bbdo, north america, usa, p&g, society, award-winning, pr, purpose, #blacklivesmatter
The Talk

Purpose-driven marketing is not easy. Somehow the brand needs to be truly sincere, relevant to the cause and enable action, not just talk. Also be prepared to stand its ground when backlash happens, because it will. P&G has done it right with Like a Girl before and here again.

Below, the film that won one of the two 2018 Film Cannes Lions Grands Prix.

Creative Consultant and Workshop Facilitator

Case StudyDani Comarevent, public relations, purpose, experience, technology, social media, society, personalisation, choice, incentives, game, gamification, award-winning, bbdo, belgium, europe, decathlon, sports, esports, retailer, cannes lions 2022, creative strategy, creative solution

The Breakaway

Case StudyDani Comarevent, public relations, purpose, experience, technology, social media, society, personalisation, choice, incentives, game, gamification, award-winning, bbdo, belgium, europe, decathlon, sports, esports, retailer, cannes lions 2022, creative strategy, creative solution
The Breakaway
Case StudyDani Comarrural, tv, public awareness, public relations, design, social media, society, shortcuts, leo burnett, india, asia, whisper, p&g, feminine care, fmcg, sustainability, purpose, award-winning, cannes lions 2022, outdoor, guerrilla

The Missing Chapter

Case StudyDani Comarrural, tv, public awareness, public relations, design, social media, society, shortcuts, leo burnett, india, asia, whisper, p&g, feminine care, fmcg, sustainability, purpose, award-winning, cannes lions 2022, outdoor, guerrilla
The Missing Chapter