Can’t Touch This
![Can’t Touch This](https://images.squarespace-cdn.com/content/v1/5102c9cce4b0ef23f0dcf6a8/1625566017975-37XKX2WWWKDNAL08QKY0/cant-touch-this.jpg)
Turning a product attribute that nobody ever liked into a product launch that people couldn’t get enough of. Cannes Lions 2020/21 Creative Strategy Grand Prix.
![](https://images.squarespace-cdn.com/content/v2/namespaces/memberAccountAvatars/libraries/5102c9cce4b0ef23f0dcf6aa/762cdc638a394852a291711fc6fc600e/762cdc638a394852a291711fc6fc600e.jpeg?format=300w)
Dani Comar
Creative Consultant and Workshop Facilitator
Turning a product attribute that nobody ever liked into a product launch that people couldn’t get enough of. Cannes Lions 2020/21 Creative Strategy Grand Prix.
Creative Consultant and Workshop Facilitator