Case StudyDani Comarpop-up store, product, publicis, usa, north america, diesel, fashion, clothing, pr

Go with the Fake

Case StudyDani Comarpop-up store, product, publicis, usa, north america, diesel, fashion, clothing, pr
Go with the Fake

When you can’t beat the counterfeit industry, join them. Diesel spoofed its own brand by opening a pop-up store in Manhattan to sell Deisel. The same products but with fake logos, to promote their ‘Go with the Flaw’ campaign and the opening of a new flagship store in NYC.

Beautiful film launch below.

Creative Consultant and Workshop Facilitator