Interception
![Interception](https://images.squarespace-cdn.com/content/v1/5102c9cce4b0ef23f0dcf6a8/1436976085188-SWH3FSVHG7XYF8DON6UC/image-asset.jpeg)
Another Grand Prix for Volvo. This time the Cannes Lions 2015 Direct Grand Prix. Possibly the new face of Promo, Activation and Direct Marketing: social media at the core. Watch the video to find out how they stole the Super Bowl.
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Dani Comar
Creative Consultant and Workshop Facilitator