Case StudyDani Comarexperience, experiential, guerrilla, outdoor, social media, draft fcb, russia, europe, eame, bmw, car, automotive, transport, incentives, brand utility, society, personalisation, pr

M11 Free Drive

Case StudyDani Comarexperience, experiential, guerrilla, outdoor, social media, draft fcb, russia, europe, eame, bmw, car, automotive, transport, incentives, brand utility, society, personalisation, pr
M11 Free Drive

BMW offered its proud owners free rides on Moscow’s new M11 highway, to celebrate the 100th anniversary of the brand. The twist? since the barrier opens by visual recognition of the logo, they also provided custom-size BMW stickers to cover the competitors’ brands.

Creative Consultant and Workshop Facilitator

Case StudyDani Comarexperience, experiential, social experiment, social media, content, forsman & bodenfors, sweden, europe, eame, award-winning, public awareness, public health, food, coop, retailer, supermarket, reframing, shortcuts, emotion, personalisation, pr

The Organic Effect

Case StudyDani Comarexperience, experiential, social experiment, social media, content, forsman & bodenfors, sweden, europe, eame, award-winning, public awareness, public health, food, coop, retailer, supermarket, reframing, shortcuts, emotion, personalisation, pr
The Organic Effect