Case StudyDani Comarsocial media, press, draft fcb, usa, north america, oreo, cookies, award-winning, outdoor, guerrilla, confectionery, pr

Daily twist

Case StudyDani Comarsocial media, press, draft fcb, usa, north america, oreo, cookies, award-winning, outdoor, guerrilla, confectionery, pr
Daily twist

100 days, 100 ads, 100% responsive campaign for Oreo’s 100th anniversary. I don’t think any of the print ads are exceptional on their own but the effort behind and the consumer/media engagement are truly notable. An example of how to turn the most modest traditional media idea into something worth looking forward to.

UPDATE: Oreo Daily Twist won one of the two Cyber Lions Grands Prix at Cannes 2013. 

Creative Consultant and Workshop Facilitator