Messages of Empowerment
![Messages of Empowerment](https://images.squarespace-cdn.com/content/v1/5102c9cce4b0ef23f0dcf6a8/1395914768341-3CTDEV0VT3EC8HNHK648/construction-workers.jpg)
Not a conventional activation but an activation turned into a brand film for Snickers proposition: ‘You’re not yourself when you’re hungry.’
It shows Australian construction workers yelling messages of empowerment to women, for a change. Wondering if it wouldn’t have been much more powerful for a women’s rights campaign.
![](https://images.squarespace-cdn.com/content/v2/namespaces/memberAccountAvatars/libraries/5102c9cce4b0ef23f0dcf6aa/762cdc638a394852a291711fc6fc600e/762cdc638a394852a291711fc6fc600e.jpeg?format=300w)
Dani Comar
Creative Consultant and Workshop Facilitator