Case StudyDani Comarbbdo, australia, oceania, pacific, asia, snickers, chocolate bar, food, women’s rights, confectionery, pr

Messages of Empowerment

Case StudyDani Comarbbdo, australia, oceania, pacific, asia, snickers, chocolate bar, food, women’s rights, confectionery, pr
Messages of Empowerment

Not a conventional activation but an activation turned into a brand film for Snickers proposition: ‘You’re not yourself when you’re hungry.’

It shows Australian construction workers yelling messages of empowerment to women, for a change. Wondering if it wouldn’t have been much more powerful for a women’s rights campaign.

Creative Consultant and Workshop Facilitator