Pain Stories
![Pain Stories](https://images.squarespace-cdn.com/content/v1/5102c9cce4b0ef23f0dcf6a8/aadedff8-02a2-4c0b-905f-1eb9c7e2dfcb/pain-stories.jpeg)
Aiming to do for pain what Dove did for beauty, this campaign from Bodyform/Libresse portrays in candid beauty the extent of pain that many women suffer every month with their period and other gender-related conditions. They call it the Gender Pain Gap. And they pushed the idea in every possible way, from traditional to social media, a dictionary and a museum of pain and much more. The blueprint of a modern campaign with purpose and brand service at the heart.
Check the full campaign at the #painstories website.
![](https://images.squarespace-cdn.com/content/v2/namespaces/memberAccountAvatars/libraries/5102c9cce4b0ef23f0dcf6aa/762cdc638a394852a291711fc6fc600e/762cdc638a394852a291711fc6fc600e.jpeg?format=300w)
Dani Comar
Creative Consultant and Workshop Facilitator