The Price of Equality
![The Price of Equality](https://images.squarespace-cdn.com/content/v1/5102c9cce4b0ef23f0dcf6a8/1527742304716-AZ95V2P70H53QOX3RFOR/price-of-equality.jpg)
29.2% is the gap between male & female salaries in Peru. Scotiabank created a promotion with their affiliated stores to compensate for that gap in same rate discounts, as well as to send a powerful message.
![](https://images.squarespace-cdn.com/content/v2/namespaces/memberAccountAvatars/libraries/5102c9cce4b0ef23f0dcf6aa/762cdc638a394852a291711fc6fc600e/762cdc638a394852a291711fc6fc600e.jpeg?format=300w)
Dani Comar
Creative Consultant and Workshop Facilitator