Case StudyDani Comarfun, games, outdoor, uk, europe, mccann, xbox, videogames, entertainment, leisure, electronics, award-winning, pr

Survival Billboard

Case StudyDani Comarfun, games, outdoor, uk, europe, mccann, xbox, videogames, entertainment, leisure, electronics, award-winning, pr
Survival Billboard

Reality shows meets outdoor. 8 people were asked to endure 24 hs, and suffer the challenges thrown to them by the fans to mark the launch of the new Tomb Rider game.

Creative Consultant and Workshop Facilitator

Case StudyDani Comaronline retail, business model, digital, personalisation, behaviour, craft, award-winning, mccann, united kingdom, uk, europe, xbox, microsoft, technology, gamification, gaming, leisure, choice, creative commerce

The Fanchise Model

Case StudyDani Comaronline retail, business model, digital, personalisation, behaviour, craft, award-winning, mccann, united kingdom, uk, europe, xbox, microsoft, technology, gamification, gaming, leisure, choice, creative commerce
The Fanchise Model
Case StudyDani Comargaming, games, stunt, strategy, reframing, fun, emotion, demo, sampling, product, design, brand utility, co-branding, collaboration, xbox, microsoft, uk, europe, mccann, game, videogames, technology, experience, experiential, award-winning, craft

The Birth of Gaming Tourism

Case StudyDani Comargaming, games, stunt, strategy, reframing, fun, emotion, demo, sampling, product, design, brand utility, co-branding, collaboration, xbox, microsoft, uk, europe, mccann, game, videogames, technology, experience, experiential, award-winning, craft
The Birth of Gaming Tourism