Case Study, Happening NowDani ComarJune 09, 2022technology, crypto, business model, reframing, creative solution, creative commerce, ogilvy, poland, institute of oncology in gliwice, alivia cancer foundation, fundraising, healthcare, cancer, behaviour, craft, design, collaboration Buy My Cancer Case Study, Happening NowDani ComarJune 09, 2022technology, crypto, business model, reframing, creative solution, creative commerce, ogilvy, poland, institute of oncology in gliwice, alivia cancer foundation, fundraising, healthcare, cancer, behaviour, craft, design, collaboration