Case StudyDani ComarAugust 14, 2018packaging, product, brand utility, experience, shopper, content, music, eleven, australia, oceania, pacific, jimmy brings, beverages (alcoholic), wine, spotify, mobile, o2o, pr The Songmelier Edition Case StudyDani ComarAugust 14, 2018packaging, product, brand utility, experience, shopper, content, music, eleven, australia, oceania, pacific, jimmy brings, beverages (alcoholic), wine, spotify, mobile, o2o, pr